Common Mistakes in Jewellery Photography & How to Avoid Them


Get to know how to avoid common mistakes in jewellery photography and make your jewellery product photos shine in just 10 simple steps listed below.

When you are talking about jewellery, it’s all about the details. Beautiful, high quality photos to showcase these details are essential for a professional, consistent, and reputable site. True representation of your product is key important thing, because customers need to be able to learn as much about your product as they possibly can, before they can make a decision about whether or not to purchase it. With that in mind, let’s discuss how to avoid the ten most common snags that jewellery product photographers often fall into, while photographing their products.

1.   Unsystematic Preparation

Unsystematic Preparation jewellery photography

Most imperfections and extraneous details can be removed from your product in post-production, that type of advanced editing is time-consuming and requires a fair amount of technical skill. Instead, remember to remove all tags, strings, and stickers from your product before you photograph it.

Next, you might want to inspect your product and repair any imperfections that you find; sometimes jewellery comes in missing stones or gems, and it can be a bummer not to notice those hand-fixable details until you pull up the image in Photoshop, because cloning isn’t as easy as it looks, and re-shooting requires time that could be spent elsewhere. After repairing damages, it’s time to give the product a thorough cleaning and dusting. Even the smallest spot of dust will be visible to viewers if you execute the photographs with the correct amount of sharpness, and in jewellery product photography, the shinier a product is, the better!

2.   Inconsistency

Inconsistency jewellery photography

Inconsistency is never a good thing, even when it comes to jewellery images. When your images change too often in relation to your other product photos, the lack of consistency confuses and distracts customers, and lowers the professional appearance of your website and business. Instead of cropping and sizing each photo differently or varying other settings, such as lighting or background colors, you should create a “template” of guidelines to ensure that each image is taken and edited the same way.

For example: you don’t have to use a white background, although that’s what we recommend. What you need to do is choose one “style” for your jewellery photos and stick with it!

3. Busy Backgrounds

The best way to keep your images modest and clean in order to provide your customers with a unified shopping experience, is to photograph your products against a white background. Light background colors like white and grey will give your jewellery a “timeless” feel, and avoid possible distractions that might be brought on by a patterned backdrop. As mentioned earlier, you’ll need to pick a style and use only that style throughout your product images.

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All three of these product image styles are appropriately clean and uncluttered. Choose one and go with it.

4.  Unnecessary Props

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You won’t need to worry about locating props or mannequins or live models for your jewellery photography, because props tend only to distract from the product and spoil the “clean” and professional look you should be going for in your product photos. In fact, it’s actually best not to hang the jewellery from anything at all, but rather to lay it flat on the white backdrop.

Keep everything in the frame simple and clean so that your jewellery really shines. Here the mannequin is only a distraction, because it impedes the viewer’s ability to see the entire necklace.

“Light background colors like white and grey give jewellery a timeless feel and prevents distractions”.


5.  Inaccurate white balance

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These two images have neither clean backgrounds nor appropriate white balance.

Believe it or not, the two images above portray the same exact necklace, but in different lighting states. The metal in the image on the left appears golden yellow, while the metal in the image on the right appears to be a gradient of colors with blue as the defining color. Had the photographer selected the proper white balance settings for each individual image, the colors would have been the same in both frames. You can set the white balance manually, but we recommend simply setting your camera to “automatic” white balance mode; this will allow your camera to recognize the type of light source (natural sunlight, light bulb, flash, etc.) and capture colors as close to how they actually appear in real life as possible.

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The white balance menu in your camera usually looks something like this.

6.  Reflections

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Let’s face it, jewellery is shiny, and while sparkle is great, camera lens reflections and white highlight spots visible on your jewellery is not. Take great care not to create these distractions on your jewellery while photographing them. If you’re having trouble with reflections, try changing the jewellery’s position, or yours, in relation to the light source. You will possibly need to zoom in to closely examine the product to ensure that you haven’t captured any reflections.

7.  Soft focus

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Keep everything in focus by shooting with an aperture of f/11 or greater. In order to really capture your customers’ affections, your jewellery product images need to be as sharp and crisp as possible. The more “fall-off” or soft focus you have, the less the customer will be able to see your product, as shown in the two images below.

As you can see, the left image has a short depth of field and the focus “falls off” fairly fast, the further the product is to the camera. The image on the right keeps all of the product in relatively sharp focus, even the areas that are farthest away from the camera. Soft focus can be artsy, but in jewellery photography, it tends to fail because the human eye values sharpness above everything.

Create a “template” of guidelines to ensure that each image is taken and edited the same way.

8.  Contrast Light

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Harsh lighting is a big mistake in jewellery product photography. Direct, “contrast” light is notorious for exposing imperfections in products, adding unbecoming shadows, creating unavoidable reflections, and other nuisances that may or may not be able to be fixed in post. Instead of dealing with harsh lighting, photograph your jewellery in soft, natural sunlight streaming in from a window or in soft, artificial studio lighting. As an added lighting side note, we recommend that you learn your camera’s manual mode, so that you are able to control how much or how little light your camera pulls in to make your pictures.

9.  Wishy-washy cropping and sizing

Inconsistency jewellery photography

Remember when we mentioned consistency? It’s very important that you crop and size all of your jewellery product images in the same way. Multiple crops and sizes will only confuse customers and reduce the professional “look” of your website and offerings. Develop a template to help you crop and size with accuracy. Many online channels require certain web standards.

Try changing jewellery’s position, or yours, in relation to the light source if reflections appear.

10.  Some angles

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As we’ve said before, your customers want and need to be able to see your product from all angles, as if they’re examining it and turning it over in their hands, while standing in a physical storefront. The more angles and images you create to endorse your product, the better is your sale. We recommend shooting at least a straight-on image from the front, an angled image from the front, a close-up detail shot and a top view, as shown above. There are many other angles that you could photograph—just remember to stay consistent! Embracing these principles in jewellery product photography, can really help boost the professional “look” of your website and hopefully, boost your product sales! We also assume that you start getting some great customer response about how your outstanding photos, improved their shopping experiences.

Image source: pixelz

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Styling of Bracelets

Bracelets are assets on wrist that draws everyone’s attention to your style and you can wear it seamlessly from day to night. Bracelets in summer colors make them a perfect choice to compliment your spring-time style. Adding talisman and gemstones gives unique meaning to your own personalized style. Here are some styling tips on how to wear bracelets.

Keep it single

A single bracelet not only gives a perfect finish to your outfit but also at the same time it also looks simple enough and can create altered looks by accessorizing with one bracelet. It really looks delicate with single bracelet. You can also match your bracelet with matching earrings or necklace or both! You can opt for a diamond bracelet for perfect glittering evening as well!

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Single Bracelet

Simple stack

Stacking up bracelets is a great way to create your own looks. You can choose 1-2 simple bracelets with a combining trait, such as the metal color, to use as the staples of any stack you choose to make. Or start with your all-time favorite bracelet. The perfect personal stack is gathered with time. So it will take time.

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Simple Stack

Sizing your Stack

A small bracelet stack normally comprises 2-3 bracelets but a larger stack typically comprises about 4-6 bracelets which is a great way to pair with your simple outfits.

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Sizing your Stack

Style your Stack

In trending fashion contrast is key. Similar is with bracelet. When your stack will look like a complete set, then you will have the freedom to do experiment with combining traits with your bracelets. Different size, materials and texture with contrasting colors looks cool when put next to each other and will create a unique look for you.

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Contract Bracelets

When stacking up the bracelets, you should avoid wearing lots of other jewellery, such as heavy bangles.

We are professional jewellery photographers in Mumbai. If you want such services, then do contact us.

Interesting Facts About Jewellry

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Everyone loves to decorate themselves by jewellery. Here are some interesting facts about jewellery that will blow your mind! 
  • “Jewel”

The word “jewel” is actually a Latin word came from jocale which means “Plaything”.

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  • Oldest Known Jewellery

The oldest known jewellery, Beads, was made from Nassarrius Shell about 100000 years ago.

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Nassarrius Shell bead
  • Biggest gold producer

South Africa was known for producing largest amount of gold from last 100 years. However, it has been recently surpassed by china

  • British Crown

The massive Cullinan Diamond, which is included in British crown, is the biggest ever rough diamond found weighing about 3106.75 carats.

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Cullinan Diamond in British Crown
  • Price of diamond

The price of diamond depends on its quality being colorless. The more it lacks in color, the higher the price of diamond. Among the colored diamonds, the most expensive and rarest are red, purple and then pink.

  • Amber

Amber is an organic gem which is made from fossilized tree resins. They are at least one million year old

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  • Tirupati Temple

About 20 tonnes of diamond and gold jewellery whose value is more than Rs.1Lakh crore is owned by Tirupati Temple in India. Some of them are from 12th century.

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Tirupati Temple
  • Is there scarcity of gold?

No. It is estimated that about 80% of the gold is still buried underground.

  • India

India mined the first ever diamond followed by Brazil and then the rest of the world

  • Jade

About 100years earlier, jade was used in engagement ring rather than using diamonds

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  • First organized jewellery production

The first organized production of jewellery was started by two ancient civilizations, Egypt and Mesopotamia.


We are professional jewellery photographers in Mumbai. If you want to such services, then do contact us.

5 Most Expensive Jewel Gifts in the World

Wristwatch£15 million/$25 million/ ₹1.60 Billion Indian Rupee

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Yes, you read that right: 1.60 Billion Indian Rupee. This is a timepiece by Chopard it is decorated with three heart-shaped diamonds, a 15-carat expensive pink diamond, most expensive a 12-carat blue diamond and a 11-carat white diamond. Just for good looks, they putted in 163 carats of white and yellow diamonds to bring the total to 201 carats of diamonds. It’s 1.60 Billion Rupees price tag will guarantees its place as the world’s most expensive watch.

Diamond Ring

£9.78 million/$16.26 million/ ₹1.05 Billion Indian Rupee

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Blue Diamond Ring another piece by Chopard, it is the ring that makes any other diamond ring look bad in front of it. Set with a huge, oval-shaped blue diamond, the ring also has diamond shoulders and an 18-carat white gold band paved with diamonds. Blue diamond is one of the most expensive diamonds in the world. It is found among boron deposits, from whence it derives its shade. This particular gem weighs in at nine carats. The world’s most expensive ring is valued at £9.78 million i.e. ₹1.05 billion Indian rupees, enough to put a dent in the wallets of even the Richest individuals.


£6.66 million/$10 million/ ₹647 Million Indian Rupee

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Inspired by the Angels Collection from Victoria’s Secret, this fantasy bra is truly coming from heaven. The Fantasy Bra is the personification of the Victoria’s Secret Angels – with a design as dazzling and ghostly as Angel’s wings. The creation features 2,900 pave-set white diamonds in 18k white gold considering a total of 112 carats. The focus of this once-in-a-lifetime piece is a stunning 70-carat, pear-shaped perfect diamond.

Computer Mouse

£12,400/$24,180/ ₹15 Million Indian Rupee

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Most people just use the mouse that comes with their system and only purchase a mouse when they ruin the wheel action on their mouse. Others must think of their mouse as a fashion accessory though, because why else would Swiss manufacturer Pat Says Now produce the world’s most expensive computer mouse. The costly outlying is cast from 18 carat white gold and set with 59 brilliant cut diamonds. The mouse uses a modern 3-button wheel optical mouse design, options for USB or PS/2 connections for PC or Mac, an 800 dpi Resolution, and a 3-year warranty. This expensive mouse comes in two different designs, one is “Diamond Flower” and the other one is “Scattered Diamond” layout. You can bring out and personalize the most expensive computer mouse by adding your initials in diamonds, and can choose from yellow, red or white gold with white or black trim.


£129,000/$215,000/ ₹13.9 Million Indian Rupee

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Stuck for buying a valentine’s gift, present for your Mom, or a stocking filling for your aunt? If money is no object to you, ₹13.9 Million a bottle of British designer Clive Christian’s “Imperial Majesty” has recently been voted in the Guinness book of records for the most expensive perfume in the world. You do of course get your money’s worth. Not only 16.9 ounces of the perfume poured into the queen bottle, but also 18-carat gold collar is a five-carat diamond. With only five bottles made in the world, you would be unique, different… and broke. However, you get your beautiful niche perfume, and nobody will smell like you. Also, the price includes delivery in a Bentley… Run to Harrods now!


Jewellery photography tips to improve your photos

jewellery photography tips

Working with reflective objects like jewellery presents a special problem for photographers. It can be one of the most difficult types of photography due to the complexity of the skills involved.One of the reasons shooting jewellery can be such a challenging project is that it requires perfection. Jewellery photography comprises of all aspects of product photography rolled into one.

Jewellery is highly reflective and requires precise lighting setups. If often calls for mixed lighting to highlight the different elements of the subject. Since most jewellery items are small, photographing them requires great skill in macro photography.

5 tips to improve your jewellery photography

There are many types of jewellery, and most incorporate several elements in one piece. One of the most difficult aspects of photographing jewelry is that each piece is unique, which is one of the reasons people like jewellery in the first place. There really isn’t a simple catch-all jewelry lighting setup trick.

Every gem shines differently, and each piece of metal has a different way of reflecting the light due to the way it was made or handled. However, there are some techniques that can get you closer to the image that you are trying to create.There are certain positions, angles, and composition techniques that work well, even though they may require some tweaking and fine tuning here and there.

Here are 5 tips that you can use to significantly improve your jewellery photography:

1. Clean the piece:- While a piece of jewellery may look good to the naked eye, there may be all kinds of debris visible once you get close with a macro lens. Oils from your fingertips, fibers from clothing, and dust are just a few of the things you’ll find. Instead of spending hours in Photoshop trying to get rid of every little imperfection, spend time cleaning the jewelry.

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If you have a budget or are friends with a jeweller, you may be able to get the piece professionally cleaned. However, cleaning it yourself is a pretty simple task.

Most jewellers recommend using distilled white vinegar diluted with distilled and deionized water. Using distilled and deionized water is important, as the process removes all impurities from the water. You only need a small amount of vinegar in the solution. Soak the jewelry in the solution for 15-20 minutes. This should break down the oils and dirt so the piece can be cleaned easily. After soaking the piece use powder-free latex gloves to handle the piece to avoid re contamination with skin oils. Use a clean, lint-free cloth made of a material like microfiber to dry and remove any residue.

There are a lot of resources on the web for cleaning different kinds of jewellery. So check them out.

2. Use a light box:- A led light box can be useful when shooting reflective products like jewellery. Light tents work well when shooting reflective objects because the subject is completely surrounded, thus eliminating outside elements that can show up in the reflective surfaces.

Light tents don’t require additional lights, lighting modifiers, such as umbrellas or soft boxes; just a camera, and a subject.

Light boxes are great for shooting rings because it blocks almost all of the extraneous reflections from the piece, which allows you to create the images in a relatively short time. This is a good option for people who are shooting inexpensive jewelry at high volume, and saving time is more important than creating a clinically perfect image.

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Additionally, the light box comes with a black/white background so the product image can be easily edited in post with Photoshop.

3. Hang it:- Many pro photographers string up jewellery like earrings and pendants with mono filament line to allow them to appear as if they are floating. These threads are strong and it’s very easy to retouch them out of the final image.You can also use mannequins to show a display of necklaces and earrings.

jewellery photography in mumbai4. Use a lint roller:- If you use cloth backdrops, such as black velvet for jewelry, then you know that dust, lint and small fibres are like magnets to the backdrops. Also, you can get hair can get all over your cloth backgrounds. Such a background looks quite unprofessional in product photos.

A little pocket lint roller or a lint brush is an easy way to remove unsightly lint or hair from your cloth background sets. Once the paper on the lint roller finishes, it can be replaced with a refill roll of paper.

jewellery photography in mumbai5. Use a macro lens:- Most jewellery photography is done with a macro lens. A decent macro lens is a necessity for any product photographer. Macro lenses are used to photograph small subjects and make them appear much larger. Macro lenses can also be used to isolate a small facet on a larger subject.

A true macro lens allows you to magnify the subject to at least a 1:1 ratio. What this means is that the image projected on the sensor as it comes through the lens is the same size as the actual subject. This helps to capture the intricate details on a subject.

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Online Shopping Tips

Online Shopping Tips

Shopping online is a considerably new concept in India. It’s fun, saves time & energy. Moreover, keeps you from waiting in queues and you can order the product from the comfort of your house.

However,  if you want best deals, you can follow these tips …

1.Check the size: The size of the product may or may not be the same in reality. Know your measurements correctly. This reduces the risk of ordering under or over sized clothes. Many clothes sizes vary depending on the brand and even the batch of the products. Usually, a size chart is provided for your comfort. Taking a glance at the size chart on the designer’s own website before buying.

2.Look for reviews: Always go for products which have a good sales record. A good online shopping site provides reviews too and you should make the best use of it. Go for brands that you have heard of or are popular with the masses. Customer reviews are extremely valuable pieces of info since they give you a real perspective on the piece you’re considering.

3.Fabric: door stepThe image of a fabric and the real thing could look and feel very different when it arrives doorstep. When you purchase online you’ll come across materials like art silk, satin, poly cotton etc. There’s nothing worse than finally receiving that dress you’ve been eying for months, only to find that the fabric feels like sandpaper. So if possible speak to or message the seller to understand the fabric quality.

4.Colour: No online shopping agency gives a guarantee on material colour. Be aware a material colour that appears on-screen may not translate the same way in person. The colour may also change from batch to batch. Be prepared for your products to arrive in a slightly different hue as the edited image colour on screen and the product off screen may differ.

5.Warranty: Always familiarise yourself with the return policies before you order. Some companies give exchange policy rather than money back guarantee. In the case of occasional disappointment,  return the product for a replacement or warranty.

Things to look for are free returns, shipping charges & exchange offers.

6.Brand tracking: Some brands are good, reliable and they sell fast. Keep a running list of online retailers and brands you shopped with, making note of the sizes you ordered and how they fit will make future purchases a whole lot easier.

7.Shipping charges: Many products nowadays have shipping charges on them. Make sure you read all the terms & conditions before you purchase.

    Shopping online isn’t that risky & you can get best deals. So get your hand on the mouse & Happy shopping!

We do professional Jewellery Photography In Mumbai, if you need such services then please let us know.


jewellery photography in mumbai

Now a day many people shop artificial jewellery online due to high range of choice making and discounts available. And moreover, who wouldn’t like their favourite things to be delivery at their doorstep?

The primary rule make people like your product is to make it beautiful with intricate patterns. And secondary rule would be perfectly capture pictures of your jewellery. As the only thing, you can show online to customers is pictures, a beautiful jewellery product capture in poor quality picture will not interest the customer.



The camera you use makes a lot of difference.  Good pictures can be clicked on a mobile phone too but, the best is captured on camera and you need the best camera to get the best picture. Make use of digital single-lens reflex or what we call it in short form DSLR to get good pictures.

Camera Accessories:

Camera accessories play an important role in any kind of photography. Always use tripod for better focus. As tripod helps a lot in spot-focus or manual focus. Another camera accessory which plays an important role studio light which diffuses the light and creates a soft light effect. If you are a good photographer you might have noticed on-camera flash is not useful for jewellery photography. Always use studio lights for product/jewellery photography.

The Keys of Best Picture:

Sharpness, exposure, lighting, shadow, and in instance of gemstone photography, creating some sparkle are the key features of best quality jewellery photography which might interest your customers as it might show the realistic portrait of product.


Proper exposure plays a prominent role in photography. Wrong exposure, shutter speed, ISO will not help you get a good click. Set your exposure accordingly. Click many pictures so that you get that right exposure you need.


Place your jewellery in different angles and check which angle is the best that provided the best view to your jewellery every jewellery piece requires different angle to show its proper beauty.

Sparkle and Waxing:

When we use light tents to create that soft light or when we use studio lights to capture the elegant beauty of the precious metals, the sparkling gems like diamonds lack the sparkle in them as soft light does not make them sparkle them at their best. Use sparkler lights for that. Sparkler lights are bulbs placed in a conical shaped reflector metal jars to create more light. Or use can also use Diamond Dazzler LED’s, these have many small LED’s to add light from different angles.

Waxing means polishing small metal jewellery with prop wax. The wax works as invisible hand and adds a different reflecting layer to your jewellery. Prop Wax can be used on small jewellery products like pendants, rings, ear-rings, nose pieces, etc.

Controlling the light:

The light used might sometimes can be more bright or dull. To make a perfect sparkle and to get perfect shadow or reflection, make use of deflectors and reflectors. As bright or dull light can break your efforts.

We do professional jewellery photography in mumbai, if you need such services then please let us know.